The event is marketed as below:

Pick the brains of an expert in the field of online marketing and learn about real life case studies that demonstrate the power that online marketing can have and the returns it can give your business.

* Compare the use of various online marketing methods including pay per click (PPC), search engine optimisation (SEO) and online PR to help work out what's best for your business.

* Understand how the use of SEO and "free" online marketing methods as a long term strategy can help you to reduce if not eliminate short term PPC advertising spend - with genuine successful case studies to demonstrate how effective this approach can be.

* Understand how the different elements of online marketing work together to create an opportunity for your business - helping you to gain maximum return from your web investment.

After attending this presentation, you will have a broader understanding of online marketing and how it can be applied to help your business prosper. Trevor will bring various examples based on his knowledge and experience of online marketing that will help you to understand the different methods of marketing on the internet and how they can be used together.

Speakers: Trevor Butler, New Media Director, Epsilon Media Ltd.

Trevor Butler is a founder member of Epsilon Media Ltd, an online marketing agency. Epsilon Media work mainly in the Travel and Holiday sector. He will be using case study material from successful sites such as Release Travel and Holiday Holiday.

Date: Tuesday 4th November
Speaker: Trevor Butler, Epsilon Media Ltd.
Venue: Rivenhall Hotel, Witham, Essex, CM8 3HB
Time: 18.30 register and buffet for 19.00 start
Cost: Members £11.75, CIM studying members £11.75, Guests £23.50 .
CPD: 1.5 hours - please ask for a cpd certificate when booking.
HOW TO BOOK: Please call CIM central reservations on
01628 427120 or Book Online