Freedom joins fellow Co-operative business Future Travel – the homeworking division – on the site, which allows agents and homeworkers to upload offers either individually or in bulk.

Jane Atkins, Managing Director of The Freedom Travel Group and Future Travel, said: “Holiday Holidayhas proved itself to be an excellent route to market for both our independent agents and homeworkers. In the last two months we have seen the number of offers increase from 65,000 to in excess of four million, and this figure is increasing on a month-by-month basis.

“We already have a large percentage of our agents signed up, and we are confident that as the website’s popularity increases, so will the take-up by our agents and homeworkers.”

Emma Healey from Epsilon Media said: “We promote the website via various online channels alongside search engine optimisation techniques as well as Twitter, Facebook, online forums and blogs. We also use pay-per-click campaigns.

“Part of our reason for signing an exclusivity deal with The Co-operative Travel is that we have forged a close relationship with them over the years and feel they meet with our desire to provide financially protected value for money holiday deals, which is what the consumer is looking for.”