The Brief: To take the current site and re-programme for search engine optimisation, in order to help the natural search listings of the website which was not registering on any of the main search engines.

To design and program an entire back-end system for the site, so that every aspect of the site, including all content and pictures can be edited from an admin panel easily and quickly, by the client who has no knowledge of website programming or web languages.

The Results: The Release travel website has now moved up the natural search listings for Google and Yahoo, appearing on page 1 for selected search terms.

The CMS back end system ensures the website is fully editable by our client and they change the site depending on special promotions and offers, regularly add destinations, change pictures, prices and descriptive content.