The Brief: The brief for the online marketing and search engine optimisation for this website was simple... get it to the top!

As a previously blacklisted domain, this meant a structured plan of online marketing involving many different aspects.

Using various tried and tested methods, the aim was to achieve high ranking, top listing status in all main search engines for all the main, and niche, travel and holiday industry keywords and phrases.

The Results: Holiday holiday is now on page 1 of Google, Yahoo and MSN for the majority of the selected keywords.

Epsilon Media run a highly targeted PPC campaign alongside the natural search listings, to help drive specific traffic to the site in relation to seasonal changes.

The site is also part of a prolonged online press release campaign, email marketing campaigns and offers various RSS feeds.

The site now also holds over 100 personal agent websites which all link in and benefit from the high page rank and search engine listings the site has now achieved.

The online marketing campaign and ongoing management of the site has resulted in a significant increase in sales turnover for the site year on year, with at least a 100% increase last year on the previous year's figures.