The Brief: To design a site that is clean and easy to use, relating to guidelines set out by the main Chartered Institute of Marketing webteam and complying to any brand guidelines.

The site must be updated each season with the new events held by the branch and must provide a link to the main online booking engine on the main CIM site.

The site must also recognise local partnering organisations and provide reciprocal linking.

The Results: The CIM Essex website provides accurate event listings and links to the main CIM site for online booking. It also has an email system programmed into the back end in order to provide an email shot system which is used to remind customers of events in the coming season.

It is a clean, clear, informative site, designed to act as a local introduction to the CIM for the local Essex market and possible new membership.